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HCP Portal & App

UI Design | UX Strategy | September 2019

Overview

The HCP portal is a web-based portal that is built on the company’s proprietary platform and is customized for each product. In the portal, doctors and support staff can view and access all relevant lab reports, patient data, and pre-populated lab request forms as well as track patient adherence all in one place. When designing the portal we had to keep efficiency in mind, our main goal was to provide quick navigation to pertinent information and send actionable alerts on relevant information ensuring that we avoid HCP “alert fatigue”.

The Team

Designing the portal was a large and ongoing process. Our operations team included medical experts and client liaisons that helped us understand client and product objectives. I worked closely with product owners to help define requirements and led remote whiteboarding sessions as well as our development team to understand what was possible and identify reusable components.

Since the company was a global company, I worked with team members across different countries and time zones, and since many employees were remote we had to think of creative ways to collaborate and brainstorm.

The Design

I used Angular Material UI competent library and stuck to google material design standards. When designing the portal I made sure to keep very clinical and match HCP’s mental models and expectations from using EMRs. One of the most important pieces to the portal was ensuring that navigation was easy and the user would always be able to orient themselves in the portal structure, this was especially important when representing multiple products in one program portal.

Since our goal was to create a portal that can be adaptable to many different products, I created a style guide and worked with developers to create a component library.

Feedback

Since the company was founded by doctors, we had the opportunity to gain insightful feedback from the perspective of our users. Feedback was also received from company-wide team members in regular review sessions. In addition, I worked with our analytics expert to start tracking specific UX flows and data points.